Leadership Map Graphic for Blog Post

Project Overview

Context

‍The existing leadership map graphic in the blog post needed to be updated with the latest list of 12 Leaders. The goal was to ensure the blog reflects the most current leadership structure with a visually clear and professional representation.

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Objective

Create an updated graphic that accurately represents the latest leaders. If time allowed, explore the option of redesigning the graphic for improved clarity and visual appeal.

Design Process

Graphic Update Approach

‍Option 1: Update the existing graphic with the latest leaders.‍
Option 2: Create a new design if time permitted, ensuring consistency with IBM’s visual branding.

Key Design Principles

‍Clarity: Ensure names and locations are easily readable.‍
Consistency: Align with IBM's branding and visual guidelines.‍
Professional Aesthetic: Maintain a polished and high-quality design.

Design Solutions

Final Deliverables

Updated Leadership Map Graphic reflecting the new leadership structure.
File provided to leading stakeholder
Ensured branding alignment with IBM’s visual design standards

Implementation

Delivered final graphic within the designated timeframe (1-day or 2 four-hour blocks).
Provided source files for future updates if needed.
Coordinated with key stakeholder for seamless integration.

Results & Impact

Outcome Achieved

‍Accurate representation of current leaders.‍
Improved visibility of leadership changes for employees.‍
Consistent branding, ensuring alignment with communication materials.

Stakeholder Feedback

“The updated graphic looks great and accurately reflects our latest leadership structure.” – Admin

“Appreciate the quick turnaround and attention to detail.” – Org Team Member

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Key Learnings

‍Quick-turn design projects require prioritization of accuracy and branding consistency.
Providing source files ensures smooth future updates without redesigning from scratch.
Collaboration with stakeholders enables efficient implementation and validation.