Mobile & Web Brand Design Kit for Slack

Project Overview

Context

This initiative required Slack graphics to support its mobile Slack Block Kit. These graphics needed to align with IBM’s branding and be visually engaging for all IBMers using Slack.

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Objective

Design and publish approved Slack logos for an internal IBM initiative, ensuring they are visually cohesive and professional.

Design Process

Graphic Development Approach

• Created multiple logo concepts based on IBM’s visual identity guidelines.
• Ensured graphics were optimized for Slack’s Block Kit for mobile usability.
• Iterated designs based on feedback from stakeholders and branding guidelines.

Key Design Principles

• Brand Consistency: Aligned with IBM’s design standards.
• Scalability: Ensured logos looked sharp across different Slack UI elements.
• Visual Clarity: Designed for high readability and impact in Slack messages.

Design Solutions

Final Deliverables

• Set of approved Slack logos tailored for the initiative.
• Optimized graphics for Slack Block Kit, ensuring clear display on mobile and desktop.
• Provided style branding guide, adobe illustrator file, and .svg format
• Final assets published and accessible for IBMers within Slack.

Implementation

• Collaborated with stakeholders for design approvals.
• Ensured correct format and resolution for seamless integration.

Results & Impact

Expected Outcomes

• ‍Improved visual identity for initiative on Slack.‍
• Increased engagement with well-designed, clear graphics.‍
• Standardized branding for future Slack-related IBM initiatives.

Stakeholder Feedback

“The new logos look clean and professional—exactly what we needed!” – IBM Initiative Team

Key Learnings

• ‍Slack UI constraints require careful design considerations.
• Iterative feedback loops ensure alignment with branding expectations.
• Publishing assets in an accessible format is critical for adoption.

The design artifact represented is a conceptual example and does not represent the official design created for the company. It is intended for illustrative purposes only and should not be interpreted as an official or final design.